October 11, 2012

Review of DATSIT Promotional Video

The process and creation of this video turned out to be a great experience for me. Even though it was a bit challenging since the deadline was very tight, (less than a week!!!!) and the final edit wasn’t finished when I received the assignment, it was a great project to be part of.  The Director and Producer, Stéphane Moukarzel was a great creative person to work with. He was very clear and specific about what he wanted to create with the music in this promo piece and that made my job much easier.  Three different music pieces were produced to help support the development of the story. I personally enjoy how the introductory track turned out, it creates lots of anticipation and a constant build up of tension that explodes in minute 1:04 with the funk track. The second song really supports the action happening during the entire minute where the behind the scenes of what happens at DATSIT is shown. This song connects with the third track that if you haven’t noticed was based on the song “Viva La Vida” by Cold Play but I wanted to give a more magnificent feeling achieved by the string arrangement combined with the orchestra bells and the arpeggiated guitars.

I’m thinking about uploading a video in the Lessons section of my website demonstrating some of the techniques I used to produce the music for this promotional video. So stay tuned.

All your comments and questions are more than appreciated so keep them coming!!

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